About John McCrory

Who I am

I have been leveraging the power of the internet to transform marketing and communications for nearly 17 years.

I possess a combination of skills in marketing, writing, design, and technology and have worked in a range of industries, including publishing, Internet technology, nonprofits, and higher education.

I work for HUGE, an interactive agency, as a Content Strategist, where my work has helped clients including American Express, Target, Comcast, GE Capital, and McKinsey.

I have run my own personal web site since April 1996, “blogging for longer than it’s been called that” and have been working and playing with internet technology since 1987. I write about a lot of subjects, and I have a few things to say about Content Strategy. I post a miscellany of wonderful stuff on Tumblr since, to me, Everything is Fascinating. You can connect with me via Twitter at @johnmccrory.

I designed and built some pretty cool free standing book shelves that don’t need to be attached to any walls.

There are two New York minor league baseball teams Gothamites can cheer for partly thanks to me.

What I’ve Done

Simon & Schuster: In the mid-1990s I pioneered using the Internet to sell books. Recognizing that professors at elite universities were early adopters in using the Internet, I developed a web and e-mail strategy specifically targeting academic markets for business and social sciences titles.

IBM: I helped IBM strengthen its brand presence on the web through a comprehensive evaluation of several hundred IBM web sites. I developed a methodology for grading each site’s capabilities and performance in a range of areas including adherence to IBM’s brand standards.

Vera Institute of Justice: As Vera’s webmaster from 2001 to 2006, I managed the institute’s web site, established the institute’s intranet wiki, Verapedia, and internal blog knowledge sharing initiative. I also managed production of all content for the web site of the Commission on Safety and Abuse in America’s Prisons.

Planners Network: To help this nonprofit association expand its membership, I led its print and online publications through a brand and design update emphasizing its role as the voice of active, community-based urban and regional planning.

Franklin Pierce Law Center: As Director of Communications, I developed a strategy that exploited online social media to position and build the school’s brand as an innovator in legal education and an international leader in intellectual property.