Who I am

I have been leveraging the power of the internet to transform marketing and communications for more than 20 years.

I possess skills in marketing, writing, design, and technology and have worked in a range of industries, including publishing, Internet technology, nonprofits, and higher education.

As a content strategist, my approach is hands-on, focused on getting stuff done and supporting partners including UX, tech, and creative in close collaboration through the entire life-cycle of a project, from discovery to delivery and beyond.

I started my own personal web site since April 1996, writing about publishing, literature, urban affairs, and marketing — “blogging for longer than it’s been called that,” as the Brooklyn real estate blog, Brownstoner, put it — and generally working and playing with internet technology since 1987. I am interested in just about everything about a lot of subjects, and I have a few things to say about Content Strategy. You can connect with me via Twitter at @johnmccrory.

I designed and built some pretty cool free standing book shelves that don’t need to be attached to any walls.

There are two New York minor league baseball teams Gothamites can cheer for partly thanks to me.