Tag Archive: Twitter

Against auto-following back on Twitter

The interesting discussion over at Chris Brogan’s about engagement on Twitter left me unsure where I stood regarding autofollowing. Then something happened that turned me firmly against it. I don’t autofollow people back who follow me, but to each his own, I felt. The only thing I find disconcerting is when I get a direct…

“My customers don’t use social media”

Really? How do you know? I’ve heard this line many times and it’s one of the most common reasons people in small business give for why social media isn’t a good fit for them. What about advertising? Direct mail? How many of your customers are you reaching through those channels? A lot of the small…

Twitter at conferences is here to stay

In what may only be a sly little bit of linkbait, Joseph Jaffe calls for a ban on Twitter at conferences. It’s an issue that’s been bobbing around since the Great Keynote Meltdown at High Ed Web 2009 in October and danah boyd’s hard time at the Web 2.0 Expo last month. Jaffe complains that…

How would you grade Twitter performance?

What makes a good tweeter? I’m developing a Twitter measurement tool as part of an overall social media performance assessment, and since there’s a lot of debate about what is really important to do or avoid on Twitter, I though I’d ask your help through a short, 6-question survey on how to grade tweeting. The…

Great Twitter branding advice from the Phoenix Suns

SocialMediaToday has a great post from David Mullen this afternoon on “What the Phoenix Suns Can Teach Your Brand About Using Twitter” including the video below in which the Suns’ VP of Digital Jeramie McPeek talks about how the team is using Twitter to engage with its fan base. When people ask me about using…

Survey claiming Twitter not catching on with Millenials actually shows the opposite

A very small study (200 participants) by Participatory Marketing Network is making news this week with its finding that 18 to 24 year olds are not jumping on the Twitter bandwagon: “only 22 percent are using Twitter.” A number of folks are saying this shows Twitter is failing to lure the key demographic of young…