Tag Archive: Social media

Defining what we mean by “Engagement”

In working with clients I’m often introducing them to the importance of engaging their customers or constituents through social media and other channels. We discuss examples of engagement, but when it comes to planning how they are going to engage, I find it helpful to focus our initial creative brainstorming with a clear definition. What…

Is professional certification a good idea for social media professionals?

Olivier Blanchard (The Brand Builder) began a very interesting and lively discussion on his blog Friday when he called into question the legitimacy of the “International Social Media Association” and, in particular, it’s $3,000 professional certification program. His main objection was that this organization was marketing itself with a misleading identity as some sort of…

Great Twitter branding advice from the Phoenix Suns

SocialMediaToday has a great post from David Mullen this afternoon on “What the Phoenix Suns Can Teach Your Brand About Using Twitter” including the video below in which the Suns’ VP of Digital Jeramie McPeek talks about how the team is using Twitter to engage with its fan base. When people ask me about using…