Tag Archive: Olivier Blanchard

Is Content Strategy Strategy?

Over the weekend a tiff arose between two people whose thoughts and ideas I respect regarding whether “content strategy” is a meaningless buzzword or a legitimate practice that is part of business strategy. In one corner, we have Olivier Blanchard, aka The Brand Builder, a marketing strategy expert who is a leader in helping companies…

“My customers don’t use social media”

Really? How do you know? I’ve heard this line many times and it’s one of the most common reasons people in small business give for why social media isn’t a good fit for them. What about advertising? Direct mail? How many of your customers are you reaching through those channels? A lot of the small…