Tag Archive: Marketing

Is your marketing strategy ready for 2016?

When you get right down to it, good marketing and content strategy are simply about thinking ahead. In this guest post, marketing executive Julie Roehm at SAP identifies six areas you need to be aware of to keep up with future trends.   1. Snapchat allowing real-time social media consumption. Do you remember a time…

Defining what we mean by “Engagement”

In working with clients I’m often introducing them to the importance of engaging their customers or constituents through social media and other channels. We discuss examples of engagement, but when it comes to planning how they are going to engage, I find it helpful to focus our initial creative brainstorming with a clear definition. What…

Great Twitter branding advice from the Phoenix Suns

SocialMediaToday has a great post from David Mullen this afternoon on “What the Phoenix Suns Can Teach Your Brand About Using Twitter” including the video below in which the Suns’ VP of Digital Jeramie McPeek talks about how the team is using Twitter to engage with its fan base. When people ask me about using…