Tag Archive: LinkedIn

Web 2.0 is as much about usability as sharing

Recently I was marveling to a colleague about how easy it was upgrading from an 8-year-old iMac to a new iMac. Just a few clicks and in less than one hour, my old computer, with all my configurations and settings, was up and running on my new computer. I didn’t have to learn anything new….

There is no web site

From 1996 to last year, I had a personal web site. I published an e-zine in the mid-90s. I published an online newsletter at the end of the 90s. I blogged from 2002 to 2006. When my blog was hacked early on, I switched from an open source blog publishing system (dot-net-nuke?) to my own,…

The recommendation ecosystem

Working on a marketing plan and trying to explain, for laypersons, how radically marketing has changed over the past twenty years, I think this prescient 2005 article by Matthew Yeomans, “Taming the Wild Web,” is required reading, even if only for his coining of the term “referral economy.” What’s struck me about my use of…