I went to the zoo today. I was looking forward to seeing the seals, and hoped I’d get to see a feeding. At the entrance gate, I paid for one admission and went through the turnstile — click clunk — and was immediately confronted by a host of zoo employees and animals blocking my path….

As a corporate marketer, I am often asked what we need to do to dramatically increase awareness of our organization. The answer is simple: turn up the volume. More than loudness, however, I mean quantity. If you want to raise awareness, you need to to be in more places where your target audiences or customers…