Tag Archive: LinkedIn

When you engage, you are not starting a conversation, you are joining one

A few weeks ago, I offered my definition of engagement, which consisted of four steps: Engagement = Prompting, listening, mirroring and acting in answer to what is heard That’s an abstraction, meant to help you do an internal check on whether you are engaging effectively and to guide planning of engagements. But there’s one thing…

5 Tips for Crafting a Good Social Media Policy

Once upon a time I was a staunch opponent of social media policies. The last thing we need, I felt, is for the lawyers to get involved. But to truly scale up social media efforts in an organization, you need to get the practice out of the skunkworks. That takes the buy-in of a range…

Getting to Yes

At yesterday’s Gov 2.0 Camp New England Unconference, the final session of the day I participated in was, “Getting to Yes,” led by Brad Blake and Jess Weiss. The obvious premise of the session was that social media enthusiasts usually face significant barriers to employing social media in their workplace. There were several good takeaways…

Defining what we mean by “Engagement”

In working with clients I’m often introducing them to the importance of engaging their customers or constituents through social media and other channels. We discuss examples of engagement, but when it comes to planning how they are going to engage, I find it helpful to focus our initial creative brainstorming with a clear definition. What…

“My customers don’t use social media”

Really? How do you know? I’ve heard this line many times and it’s one of the most common reasons people in small business give for why social media isn’t a good fit for them. What about advertising? Direct mail? How many of your customers are you reaching through those channels? A lot of the small…

How would you grade Twitter performance?

What makes a good tweeter? I’m developing a Twitter measurement tool as part of an overall social media performance assessment, and since there’s a lot of debate about what is really important to do or avoid on Twitter, I though I’d ask your help through a short, 6-question survey on how to grade tweeting. The…

7 steps to turn your customers into your sales force

Are your customers selling your product for you? If they aren’t, you are missing out on the chance to build a sales force that exclusively possesses the most powerful marketing tools out there — social proof and word of mouth — and who will work for you virtually for free. When you design a marketing…