Tag Archive: engagement

When you engage, you are not starting a conversation, you are joining one

A few weeks ago, I offered my definition of engagement, which consisted of four steps: Engagement = Prompting, listening, mirroring and acting in answer to what is heard That’s an abstraction, meant to help you do an internal check on whether you are engaging effectively and to guide planning of engagements. But there’s one thing…

Defining what we mean by “Engagement”

In working with clients I’m often introducing them to the importance of engaging their customers or constituents through social media and other channels. We discuss examples of engagement, but when it comes to planning how they are going to engage, I find it helpful to focus our initial creative brainstorming with a clear definition. What…