Tag Archive: Audioboo

Closing the Loop in the Content Lifecycle [audio]

Rahel Bailie‘s insightful post today at Johnny Holland Magazine’s Content Strategy Week discusses how the process of publishing content has dramatically changed in the shift from print to digital. She writes about the content lifecycle, and in particular, how to “close the loop” so it works in the continuous publishing process of the multichannel, interactive…

Reinventing Your Production Routine [audio]

As we make the print-to-digital transition we have to change the way we produce, distribute and promote content. What do we want to get out of that change? Inspired by hanging out the laundry. Listen: Listen! The goal is to create a new production routine that internalizes the procedures and rules that will work in…