John McCrory

Contact Information

John McCrory
4 Palmer Avenue, Concord, NH 03301

(603) 715-7080

Professional History

Director of Communications, Franklin Pierce Law Center, Concord, NH
Dec. 2006–Oct. 2009

• Developed and implemented brand and marketing strategy for the law school
• Oversaw daily management of web presence and brand
• Managed redesign and restructuring of web site
• Editor-in-chief for all admissions, marketing, and press materials
• Managed design and production of all printed and electronic materials

Webmaster, Vera Institute of Justice, New York, NY
2001–2006

• Managed execution of an Internet-based communications strategy to promote the Institute, its projects, and publications to leaders in government, academia, the media, and the private sector
• Developed marketing strategies for individual projects and publications in collaboration with project heads and government and foundation partners
• Co-managed department staff, budget, and strategic planning
• Oversaw all aspects of the design, development, and production of Institute web sites and e-mail campaigns
• Managed web site for Commission on Safety and Abuse in America’s Prisons
• Created and managed Vera’s intranet wiki and internal blog network

Web Strategy Consultant to IBM Global Services, New York, NY
2000

• reviewed IBM’s global network of intranet, extranet, and internet sites, identifying best practices and grading each site’s performance and capabilities
• created a database of findings that IBM used to prioritize decision making and budgeting on its existing network of sites
• Planned and built an intranet site serving elite sales representatives to IBM’s 300 largest customers

Manager of Academic & Professional Marketing, Simon & Schuster/The Free Press, New York, NY
1993-1997

• Pioneered Simon & Schuster’s use of the Internet to sell and market books in business and the social sciences
• Oversaw direct marketing program for business and social sciences titles, producing catalogs, brochures, and other promotions in pursuit of academic adoptions and bulk sales

Selected Publications

Silicon Alley Reporter March 2000	Delivery Wars: Inside Kozmo and Urbanfetch’s Door-to-Door Battle A 12-page cover story exploring the business models and potential of Kozmo.com and Urbanfetch, from their warehouse and logistics operations to their expansion strategies.
City Limits January 2000	Garbage Out A 900-word book review of Waste and Want: A Social History of Trash, by Susan Strasser.
Silicon Alley Daily December 20-22, 1999	The Road to E-Business A three-part series examining the efforts of the Big Five consulting firms to transform their practices for e-business consulting, and the challenges they face in the “war for talent.”
City Limits October 1996	See Ya, Steinbrenner A proposal to bring minor-league baseball to the five boroughs.

Education

B.A. College of Wooster, 1992.