What I do: Content Strategy Skills & Capabilities

The concrete work I do involves four kinds of activities: Editorial, Technical, Design, and Launch:

Editorial

  • Competitive content audits
  • Editorial workflow design
  • Editorial calendars
  • Editorial planning and story blueprinting
  • Editorial and publishing guidelines
  • Writing and editing

Technical

  • Taxonomies and controlled vocabularies
  • Content modelling
  • CMS database design
  • CMS requirements & evaluations

Design

  • Content audits, inventories & matrices
  • Heuristic content and UX evaluations
  • Content design for UX
  • Interface copywriting & editing

Launch

  • Content Migration planning & management
  • Content editing and SEO
  • Dynamic Content Ingestion management
  • Content QA
  • CMS training