Really? How do you know? I’ve heard this line many times and it’s one of the most common reasons people in small business give for why social media isn’t a good fit for them. What about advertising? Direct mail? How many of your customers are you reaching through those channels? A lot of the small…
Category Archives: Social media
Twitter at conferences is here to stay
In what may only be a sly little bit of linkbait, Joseph Jaffe calls for a ban on Twitter at conferences. It’s an issue that’s been bobbing around since the Great Keynote Meltdown at High Ed Web 2009 in October and danah boyd’s hard time at the Web 2.0 Expo last month. Jaffe complains that…
Social Media Predictions for 2010
Based on the example by @jaybaer, who wordled @juntajoe‘s great roundup of predictions for social media content marketing, I gathered the text of a dozen other posts from many sources about what’s coming in the next year more generally for social media, then used Wordle to make the resulting word cloud. For this exercise I…
Shut up and listen: Social Media is not your new megaphone
You’ve heard social networking is the next big thing for businesses. It’s the future of communications, PR and marketing. If you don’t want to fall behind, experts say, you better get on Twitter, set up a Facebook fan page, create a YouTube channel. You gotta start pumping out updates, funny videos, and podcasts to get…
Social Media is not an Add-on
If you are exploring the world of social media and web 2.0 and thinking you just need to add some of these new channels to your bag of tricks, stop now and go back to what you were doing. Social media won’t help you. Don’t get me wrong, the only way to understand how social…
Is professional certification a good idea for social media professionals?
Olivier Blanchard (The Brand Builder) began a very interesting and lively discussion on his blog Friday when he called into question the legitimacy of the “International Social Media Association” and, in particular, it’s $3,000 professional certification program. His main objection was that this organization was marketing itself with a misleading identity as some sort of…
How would you grade Twitter performance?
What makes a good tweeter? I’m developing a Twitter measurement tool as part of an overall social media performance assessment, and since there’s a lot of debate about what is really important to do or avoid on Twitter, I though I’d ask your help through a short, 6-question survey on how to grade tweeting. The…
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