Everett Rogers’s definition of communication in his book Diffusion of Innovations has long been a touchstone for me. I was reminded of it today by Mike Bonifer’s great comment about improvisation skills. I wanted to share that definition here: Communication is a process in which participants create and share information with one another in order…
Category Archives: Social media
When you engage, you are not starting a conversation, you are joining one
A few weeks ago, I offered my definition of engagement, which consisted of four steps: Engagement = Prompting, listening, mirroring and acting in answer to what is heard That’s an abstraction, meant to help you do an internal check on whether you are engaging effectively and to guide planning of engagements. But there’s one thing…
5 Tips for Crafting a Good Social Media Policy
Once upon a time I was a staunch opponent of social media policies. The last thing we need, I felt, is for the lawyers to get involved. But to truly scale up social media efforts in an organization, you need to get the practice out of the skunkworks. That takes the buy-in of a range…
Getting to Yes
At yesterday’s Gov 2.0 Camp New England Unconference, the final session of the day I participated in was, “Getting to Yes,” led by Brad Blake and Jess Weiss. The obvious premise of the session was that social media enthusiasts usually face significant barriers to employing social media in their workplace. There were several good takeaways…
Against auto-following back on Twitter
The interesting discussion over at Chris Brogan’s about engagement on Twitter left me unsure where I stood regarding autofollowing. Then something happened that turned me firmly against it. I don’t autofollow people back who follow me, but to each his own, I felt. The only thing I find disconcerting is when I get a direct…
Defining what we mean by “Engagement”
In working with clients I’m often introducing them to the importance of engaging their customers or constituents through social media and other channels. We discuss examples of engagement, but when it comes to planning how they are going to engage, I find it helpful to focus our initial creative brainstorming with a clear definition. What…
Jay Rosen’s 10 Maxims for Journalism
The field of journalism is an early warning system, and the creative destruction now wracking the news and media industries is telling us how the Internet, or the connectedness of the open network, is going to fundamentally restructure power and authority in nearly every aspect of human life over the next hundred years. If you…
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