A family member left me a voicemail the other day saying he was interested in learning how to establish his “online presence” and asked if I could spare some time to help him get up to speed with social media. He’s starting up a new business, and his request was the latest in a string…
Category Archives: Social media
Closing the Loop in the Content Lifecycle [audio]
Rahel Bailie‘s insightful post today at Johnny Holland Magazine’s Content Strategy Week discusses how the process of publishing content has dramatically changed in the shift from print to digital. She writes about the content lifecycle, and in particular, how to “close the loop” so it works in the continuous publishing process of the multichannel, interactive…
Is Content Strategy Strategy?
Over the weekend a tiff arose between two people whose thoughts and ideas I respect regarding whether “content strategy” is a meaningless buzzword or a legitimate practice that is part of business strategy. In one corner, we have Olivier Blanchard, aka The Brand Builder, a marketing strategy expert who is a leader in helping companies…
The Old Spice campaign’s special sauce: a real-time social media production team
A lot of marketing and social media folks are impressed by the Old Spice campaign that took the social web by storm this week, and amazingly, there are already some fascinating “behind-the-scenes” looks into how the campaign was produced in real time. Clearly, the team behind it had to get lot of things right to…
How-to guide for creating a social media policy in government
The Center for Technology in Government today issued a valuable survey of government social media policies. Their report identifies 8 “essential” issues policies typically cover, and it offers helpful guidelines for how to go about developing a social media policy in a government setting. The 8 elements are: Social Media Policy Elements Employee Access Account…
Do you treat your employees as liabilities or assets?
Email security provider Teneros has introduced a SaaS product called Social Sentry aimed at “protecting against the risks of employee social networking communications,” reports the New York Times‘ Bits blog. Teneros says its service eliminates risks such as leaks and brand damage. This sort of monitoring strikes me as a counterproductive false promise. It’s a…
Central NH tweetup for Concord and Manchester-area social media folk
With enthusiasm built up by the recent events by statewide groups, including the Social Media Breakfast NH in Concord and the inaugural Social Media Club New Hampshire get-together in Portsmouth, social media tweeps in Central New Hamspshire are coming together to start their own monthly Tweetups. The first Central NH tweetup will be Tuesday March…
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