A lot of marketing and social media folks are impressed by the Old Spice campaign that took the social web by storm this week, and amazingly, there are already some fascinating "behind-the-scenes" looks into how the campaign was produced in real time. Clearly, the team behind it had to get ...
Category Archives: Social media
How-to guide for creating a social media policy in government
The Center for Technology in Government today issued a valuable survey of government social media policies. Their report identifies 8 "essential" issues policies typically cover, and it offers helpful guidelines for how to go about developing a social media policy in a government setting. The 8 elements are: [caption id="attachment_942" align="alignright" width="291" caption="Center for ...
Do you treat your employees as liabilities or assets?
Email security provider Teneros has introduced a SaaS product called Social Sentry aimed at "protecting against the risks of employee social networking communications," reports the New York Times' Bits blog. Teneros says its service eliminates risks such as leaks and brand damage. This sort of monitoring strikes me as a counterproductive false promise. It's a ...
Central NH tweetup for Concord and Manchester-area social media folk
With enthusiasm built up by the recent events by statewide groups, including the Social Media Breakfast NH in Concord and the inaugural Social Media Club New Hampshire get-together in Portsmouth, social media tweeps in Central New Hamspshire are coming together to start their own monthly Tweetups.
Defining “Communication” and how I’ve failed at it
Everett Rogers's definition of communication in his book Diffusion of Innovations has long been a touchstone for me. I was reminded of it today by Mike Bonifer's great comment about improvisation skills. I wanted to share that definition here: Communication is a process in which participants create and share ...
When you engage, you are not starting a conversation, you are joining one
A few weeks ago, I offered my definition of engagement, which consisted of four steps: Engagement = Prompting, listening, mirroring and acting in answer to what is heard That's an abstraction, meant to help you do an internal check on whether you are engaging effectively and to guide planning of engagements. But there's one thing that ...
5 Tips for Crafting a Good Social Media Policy
Once upon a time I was a staunch opponent of social media policies. The last thing we need, I felt, is for the lawyers to get involved. But to truly scale up social media efforts in an organization, you need to get the practice out of the skunkworks. That takes the buy-in of a range ...