Olivier Blanchard (The Brand Builder) began a very interesting and lively discussion on his blog Friday when he called into question the legitimacy of the “International Social Media Association” and, in particular, it’s $3,000 professional certification program. His main objection was that this organization was marketing itself with a misleading identity as some sort of…
Category Archives: Marketing
7 steps to turn your customers into your sales force
Are your customers selling your product for you? If they aren’t, you are missing out on the chance to build a sales force that exclusively possesses the most powerful marketing tools out there — social proof and word of mouth — and who will work for you virtually for free. When you design a marketing…
Great Twitter branding advice from the Phoenix Suns
SocialMediaToday has a great post from David Mullen this afternoon on “What the Phoenix Suns Can Teach Your Brand About Using Twitter” including the video below in which the Suns’ VP of Digital Jeramie McPeek talks about how the team is using Twitter to engage with its fan base. When people ask me about using…
Anonymity Kills the Conversation, Onymity Makes the Network Work
Here’s two short audio blogs about my thesis that social media succeed when they encourage or require onymity — that is, you represent yourself publicly using your true identity, rather than a fictionalized persona. Listen! Part Two: Listen!
What does it really mean to think like a publisher?
So you have been told you need to think like a publisher. Seems like a lot of work. What does it really mean to think like a publisher?
Is your home page a zoo?
I went to the zoo today. I was looking forward to seeing the seals, and hoped I’d get to see a feeding. At the entrance gate, I paid for one admission and went through the turnstile — click clunk — and was immediately confronted by a host of zoo employees and animals blocking my path….
Pump up the Volume
As a corporate marketer, I am often asked what we need to do to dramatically increase awareness of our organization. The answer is simple: turn up the volume. More than loudness, however, I mean quantity. If you want to raise awareness, you need to to be in more places where your target audiences or customers…
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- Kfir
on Geotagging Tweets: Putting Sticky Notes on the Real World
- Ryan
on How to create a link that will autofill someone’s Twitter status
- Greg C
on Freestanding shelves
- John
on Siri gives Apple a controlling layer between you and Google and everything
- @cjudge05 on How to create a link that will autofill someone’s Twitter status
- Kfir