Category Archives: Marketing

Don’t lose your customers in the supermarket: Organizing your content to take visitors on a journey

Preparing for a workshop on classification I was giving recently, I was struck at how the supermarket provides a lot of good lessons about how to organize your stuff, whether it be cantaloupes or web content. By the time I explain below why there are bananas in the cookie aisle, I hope you’ll see how…

Anonymity Kills the Conversation, Onymity Makes the Network Work

Here’s two short audio blogs about my thesis that social media succeed when they encourage or require onymity — that is, online you represent yourself publicly using your true identity, information pills rather than a fictionalized persona. Listen! Part Two: Listen!

What does it really mean to think like a publisher?

So you have been told you need to think like a publisher. Seems like a lot of work. What does it really mean to think like a publisher?