Category Archives: Marketing

Is your marketing strategy ready for 2016?

When you get right down to it, good marketing and content strategy are simply about thinking ahead. In this guest post, marketing executive Julie Roehm at SAP identifies six areas you need to be aware of to keep up with future trends.   1. Snapchat allowing real-time social media consumption. Do you remember a time…

Siri gives Apple a controlling layer between you and Google and everything

Siri has the capacity to be Apple’s filter between you and the world much the way Google has been, listening to your requests and serving you with answers.

My 4-Point Plan for Social Media Domination

A family member left me a voicemail the other day saying he was interested in learning how to establish his “online presence” and asked if I could spare some time to help him get up to speed with social media. He’s starting up a new business, and his request was the latest in a string…

Content Strategy is a Tool for Bringing the Web to Life

When I was a kid I spent a lot of time in museums. I could never understand why so many exhibits would break–and never get fixed. Do you remember how you would push a button hoping some audio-animatronic figure would come to life, talk and move its eyes and hands, but then nothing would happen?…

Reinventing Your Production Routine [audio]

As we make the print-to-digital transition we have to change the way we produce, distribute and promote content. What do we want to get out of that change? Inspired by hanging out the laundry. Listen: Listen! The goal is to create a new production routine that internalizes the procedures and rules that will work in…

Is Content Strategy Strategy?

Over the weekend a tiff arose between two people whose thoughts and ideas I respect regarding whether “content strategy” is a meaningless buzzword or a legitimate practice that is part of business strategy. In one corner, we have Olivier Blanchard, aka The Brand Builder, a marketing strategy expert who is a leader in helping companies…

The Old Spice campaign’s special sauce: a real-time social media production team

A lot of marketing and social media folks are impressed by the Old Spice campaign that took the social web by storm this week, and amazingly, there are already some fascinating “behind-the-scenes” looks into how the campaign was produced in real time. Clearly, the team behind it had to get lot of things right to…