Category Archives: Content Strategy

Content for the aliens, and content for the sun

What content on your web site is so good you’d like to share it with aliens? What content is so bad it deserves to be sent to the sun and vaporized forever?

The Handy-Dandy Content Audit Template

A labor-saving deliverable template that can capture the key insights and recommendations of nearly any content inventory and content audit. Who needs a slide deck when you can just give your client this handy Venn diagram? Share and enjoy!

Expand Your Workflow Beyond Author-Edit-Publish

Lately I’ve been doing a lot of thinking about workflow, drawing on my past work overseeing production of digital content in marketing and communications departments. My starting point is a recognition that when we talk about workflow, we are usually thinking narrowly about how content gets authored, edited, and published inside a content management system,…

Finding Fresh Content to Share Before Your Competition Does

One of the most interesting tidbits in recent write-ups of Yahoo’s supposed plan to “sunset” Delicious was a sidebar on Marshall Kirkpatrick’s piece in ReadWriteWeb, which detailed a great way to use Delicious to find new content to share or write about before your competition does: How ReadWriteWeb Used Delicious For the past several years,…

Content Strategy is a Tool for Bringing the Web to Life

When I was a kid I spent a lot of time in museums. I could never understand why so many exhibits would break–and never get fixed. Do you remember how you would push a button hoping some audio-animatronic figure would come to life, talk and move its eyes and hands, but then nothing would happen?…

Closing the Loop in the Content Lifecycle [audio]

Rahel Bailie‘s insightful post today at Johnny Holland Magazine’s Content Strategy Week discusses how the process of publishing content has dramatically changed in the shift from print to digital. She writes about the content lifecycle, and in particular, how to “close the loop” so it works in the continuous publishing process of the multichannel, interactive…

Reinventing Your Production Routine [audio]

As we make the print-to-digital transition we have to change the way we produce, distribute and promote content. What do we want to get out of that change? Inspired by hanging out the laundry. Listen: Listen! The goal is to create a new production routine that internalizes the procedures and rules that will work in…