The Handy-Dandy Content Audit Template

I’ve been doing a lot of website content audits over the past year and decided it was time to simplify and create a labor-saving deliverable template that can capture the key insights and recommendations of nearly any content inventory and content audit. Who needs a content audit spreadsheet or slide deck when you can just sketch this handy Venn diagram? Share and enjoy, my content strategy and information architecture friends!

A content audit shows the difference between what content the user wants, what the client wants, and what exists.

This format can be used for different kinds of sites, too, from an internal audit of your organization’s intranet to extranets that serve partners — even the content for your social media presence. What you put in each zone is up to you and can be as general or specific as you need, from broad categories such as FAQs to specific items such as a “funny picture of the CEO and his dog.”

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