The Handy-Dandy Content Audit Template

I’ve been doing a lot of website content audits over the past year and decided it was time to simplify and create a labor-saving deliverable template that can capture the key insights and recommendations of nearly any content inventory and content audit. Who needs a content audit spreadsheet or slide deck when you can just sketch this handy Venn diagram? Share and enjoy, my content strategy and information architecture friends!

A content audit shows the difference between what content the user wants, what the client wants, and what exists.

This format can be used for different kinds of sites, too, from an internal audit of your organization’s intranet to extranets that serve partners — even the content for your social media presence. What you put in each zone is up to you and can be as general or specific as you need, from broad categories such as FAQs to specific items such as a “funny picture of the CEO and his dog.”

5 Responses to The Handy-Dandy Content Audit Template
  1. […] Let’s stop calling this activity a content audit, first because the term audit has a specific meaning to any companies in the financial industry […]

  2. SearchFest 2013 Thoughts - Modulus 7
    February 26, 2013 | 11:48 am

    […] Handy audit template for content strategy […]

  3. […] by Steve Rockman Content Marketing? Here Is A Good Checklist. Like this:Like […]

  4. […] Wissen Sie, worüber Sie schreiben sollen? Um mit möglichst wenig Aufwand, möglichst viel Aufmerksamkeit zu erreichen, müssen wir analysieren, welche Inhalte die gewünschten Zielgruppen anziehen und welche nicht. In einem ersten Schritt nehmen wir die Inhalte unter die Lupe und priorisieren die Potentiale. Dazu habe ich eine praktische Anleitungen gefunden, die ich gerne weiter empfehle. (Quelle: John McCrory) […]

  5. Fabricio Dore
    October 20, 2015 | 5:28 pm

    Really cool.

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