Finding Fresh Content to Share Before Your Competition Does

One of the most interesting tidbits in recent write-ups of Yahoo’s supposed plan to “sunset” Delicious was a sidebar on Marshall Kirkpatrick’s piece in ReadWriteWeb, which detailed a great way to use Delicious to find new content to share or write about before your competition does:

How ReadWriteWeb Used Delicious

For the past several years, ReadWriteWeb has been using Delicious in a way that I think points to the potential the service truly had. Here’s what we did.

  • We had a researcher grab URLs for companies and products that ReadWriteWeb had written about already and look them up in Delicious to see who had bookmarked those same links first.
  • Then we scrolled back through the bookmarking history for each link to find the first 20 people who tagged the URL in question.
  • We then grabbed the usernames of those 20 people and pasted them into a spreadsheet.
  • We repeated that process more than 300 times.
  • Then we sorted the names in the spreadsheet and identified 15 people who on five or more occasions were among the first 20 people to bookmark a link that ReadWriteWeb later wrote about.
  • Then we subscribed to the RSS feeds of all those peoples’ bookmarks in the future. We regularly find things that way before our competitors do.

That’s a great technique that could probably be automated in a content management system, giving writers and editors a regularly-optimized feed of items to prompt story ideas that would be organically built around the topics they write about. Thanks for the great tip, RWW!

Sorry, comments are closed for this post.

Additional comments powered by BackType