Redesign Guidelines for 2010

Now that I’m using this site more actively, it’s time for a redesign that can support the site’s expanding role as a hub for my work in marketing strategy, branding, and social media. My post about what screensize to design for helps to frame a lot of the points below. To make sure I get what I want, I’m starting with a few basic requirements:

  • The site must have a landscape orientation, rather than a portrait one;
  • Due to relatively short browser windows, the site ID won’t be a banner that takes up precious screen real estate. Instead, I’ll create a site ID/logo that is only a couple columns wide and allows some content to appear right at the top of the page;
  • Go with the 960 grid
  • Larger type that is easier to read
  • Main blog column width of 500 pixels which will allow for most embedded content (videos, slideshows), and that with larger type will have an average of 9 to 11 words per line for good readability.

As I think of more requirements I will add them. If you were redesigning a site today, what would you start with?

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