SocialMediaToday has a great post from David Mullen this afternoon on “What the Phoenix Suns Can Teach Your Brand About Using Twitter” including the video below in which the Suns’ VP of Digital Jeramie McPeek talks about how the team is using Twitter to engage with its fan base.
When people ask me about using social media for marketing, three of the most important elements I emphasize are the need to fit your strategy to your brand, engage your customers, and to blend your social media initiatives with the rest of your marketing and communications efforts. The Suns are a great example of getting all three of these things right. Watch:
