John McCrory

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Anonymity Kills the Conversation, Onymity Makes the Network Work

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Here’s two short audio blogs about my thesis that social media succeed when they encourage or require onymity — that is, you represent yourself publicly using your true identity, rather than a fictionalized persona.

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Part Two:
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Category: Marketing, Social media

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  1. [...] by the backchannel. Most people on Twitter are presenting themselves as who they really are, and not hiding behind anonymous handles. Their reputation will be affected by their tweets and they will be accountable for what they say. [...]

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