I have been leveraging the power of internet in marketing and communications for 17 years in industries including publishing, technology, nonprofits, and education.
I develop strategy, design experiences, build web presence, and monitor outcomes.
Talk to me about how I can help you.
Contact me by phone at (603) 715-7080 or by e-mail at office@johnmccrory.com
A lot of marketing and social media folks are impressed by the Old Spice campaign that took the social web by storm this week, and amazingly, there are already some fascinating “behind-the-scenes” looks into how the campaign was produced in real time. Clearly, the team behind it had to get lot of things right to [...]
More »Preparing for a workshop on classification I was giving recently, I was struck at how the supermarket provides a lot of good lessons about how to organize your stuff, whether it be cantaloupes or web content. By the time I explain below why there are bananas in the cookie aisle, I hope you’ll see how [...]
More »The Center for Technology in Government today issued a valuable survey of government social media policies. Their report identifies 8 “essential” issues policies typically cover, and it offers helpful guidelines for how to go about developing a social media policy in a government setting. The 8 elements are: Social Media Policy Elements Employee Access Account [...]
More »Mitch Joel’s post on how touch is changing the game of how we interact with technology has got me thinking about the logical next step for touch interfaces: a surface that responds to our touch in ways we can feel. Somebody is bound to invent a screen that can touch us back. Fingertips’ thousands of [...]
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