I help organizations scale content planning and production to meet the complex demands of multiple marketing channels, lines of business and customer segments.
I have been leveraging the internet in marketing and communications for 20 years in industries including publishing, e-commerce, financial services, technology, nonprofits, and education.
Content Strategy Skills & Capabilities
Editorial
- Competitive content audits
- Editorial workflow design
- Editorial calendars
- Editorial planning and story blueprinting
- Editorial and publishing guidelines
- Writing and editing
Technical
- Taxonomies and controlled vocabularies
- Content modelling
- CMS database design
- CMS requirements & evaluations
Design
- Content audits, inventories & matrices
- Heuristic content and UX evaluations
- Content design for UX
- Interface copywriting & editing
Migration & Replatforming
- Content Migration planning & management
- Content editing and SEO
- Dynamic Content Ingestion management
- Content QA
- CMS training