I help organizations scale content planning and production to meet the complex demands of multiple marketing channels, lines of business and customer segments.

I have been leveraging the internet in marketing and communications for 20 years in industries including publishing, e-commerce, financial services, technology, nonprofits, and education.

Content Strategy Skills & Capabilities


  • Competitive content audits
  • Editorial workflow design
  • Editorial calendars
  • Editorial planning and story blueprinting
  • Editorial and publishing guidelines
  • Writing and editing


  • Taxonomies and controlled vocabularies
  • Content modelling
  • CMS database design
  • CMS requirements & evaluations


  • Content audits, inventories & matrices
  • Heuristic content and UX evaluations
  • Content design for UX
  • Interface copywriting & editing

Migration & Replatforming

  • Content Migration planning & management
  • Content editing and SEO
  • Dynamic Content Ingestion management
  • Content QA
  • CMS training