I have been leveraging the internet in marketing and communications for 17 years in industries including publishing, e-commerce, financial services, technology, nonprofits, and education.
I work as a Content Strategist for HUGE, a digital strategy agency, but this web site is entirely my own personal production.
When you get right down to it, good marketing and content strategy are simply about thinking ahead. In this guest post, marketing executive Julie Roehm at SAP identifies six areas you need to be aware of to keep up with future trends. 1. Snapchat allowing real-time social media consumption. Do you remember a time…
More »Developers of new anonymous sharing tools claim they are doing good, but more than two decades of internet culture demonstrate that anonymity destroys community, rather than builds it.
More »What content on your web site is so good you’d like to share it with aliens? What content is so bad it deserves to be sent to the sun and vaporized forever?
More »A labor-saving deliverable template that can capture the key insights and recommendations of nearly any content inventory and content audit. Who needs a slide deck when you can just give your client this handy Venn diagram? Share and enjoy!
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