I have been leveraging the internet in marketing and communications for 20 years in industries including publishing, e-commerce, financial services, technology, nonprofits, and education.
A labor-saving deliverable template that can capture the key insights and recommendations of nearly any content inventory and content audit. Who needs a slide deck when you can just give your client this handy Venn diagram? Share and enjoy!
More »Lately I’ve been doing a lot of thinking about workflow, drawing on my past work overseeing production of digital content in marketing and communications departments. My starting point is a recognition that when we talk about workflow, we are usually thinking narrowly about how content gets authored, edited, and published inside a content management system,…
More »Preparing for a workshop on classification I was giving recently, I was struck at how the supermarket provides a lot of good lessons about how to organize your stuff, whether it be cantaloupes or web content. By the time I explain below why there are bananas in the cookie aisle, I hope you’ll see how…
More »Here’s two short audio blogs about my thesis that social media succeed when they encourage or require onymity — that is, online you represent yourself publicly using your true identity, information pills rather than a fictionalized persona. Listen! Part Two: Listen!
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